Spikes Asia: DDB win Network of the Year; Ogilvy Malaysia named Agency of the Year; Three Grand Prix awards each to JWT and BBDO
The Spikes Asia Festival concluded last night with the announcement of the winners. The result was a celebration for the DDB, BBDO, JWT networks, plus O&M Malaysia and Creativeland Asia, Mumbai.
Eight juries have been working in Singapore to choose 271 metal winners from an initial 3647 entries. There were a total of 12 winners in the Direct Category, 25 in Promo & Activation, 43 in Media and 31 in Digital. 25 trophies were given in the Design category, 17 in Outdoor and 25 in Film. In the Craft category there were 23 awards presented for Film Craft and 16 in the Print & Poster Craft category. 17 winners were awarded in Print, 7 in Integrated and 12 in the Radio category. The two new categories saw 8 winners in PR and 10 in Mobile.
The Grand Prix have been awarded as follows:
Outdoor Grand Prix and Print Grand Prix and Print & Poster Craft Grand Prix: JWT Shanghai, China, ‘Heaven & Hell’, Samsonite
Media Grand Prix: Creativeland Asia, Mumbai, India, ‘3D Experience’, Audi India
Promo & Activation Grand Prix and PR Grand Prix: Clemenger BBDO Melbourne, Australia, ‘Break Up’, National Australia Bank
Design Grand Prix: Creative Juice\Bangkok (TBWA), Thailand, ‘Tamiya Calendar’, Siam Tamiya
Radio Grand Prix: Lowe Singapore, ‘Awesome Light’, ‘Chase’, ‘Look at me, Dad!’, Samroc Paint and Hardware
Digital Grand Prix: Colenso BBDO Auckland, New Zealand, ‘Doggelganger’, Mars, Pedigree Adoption Drive
No Grands Prix were awarded in the Direct, Film, Mobile, Film Craft and Integrated categories. Two golds were awarded in Film – to Leo Burnett Melbourne for Scope “See the Person” and JWT Mumbai for “Belle De Jour”.
DDB were presented with the Network of the Year trophy with BBDO coming second followed by JWT in third.
Ogilvy & Mather Malaysia, Kuala Lumpur were honoured with the Agency of the Year. Runners up were DDB Group Singapore coming in second place and Mudra Communications, Mumbai in third.
T
he inaugural Independent Agency of the Year was awarded to Creativeland Asia, Mumbai (pictured left) with Taiyo Kikaku, Tokyo in second and AOI Advertising Promotion, Tokyo in third.
The Media Agency of the Year trophy was awarded to Dentsu, Tokyo with JWT Beijing taking second place and in third, Ogilvy Beijing.
Samsonite were presented with the prestigious Advertiser of the Year trophy in honour of their robust investment in advertising which has resulted in their strong international brand presence. Ramesh Tainwala, President of Samsonite Asia-Pacific and Middle East, was on stage to collect the award.
Also announced at the awards were the winners of the Young Creative Competitions. Korea took the gold medal in the Young Creatives Media Competition whilst the team from Japan took gold in the Young Creatives Integrated Competition.
After the awards, delegates celebrated into the night at the Leo Burnett sponsored Afterparty which took place at the IndoChine Waterfront in Singapore.