Bestads Top 6 of the Week reviewed by Dominique van Doormaal, Euro RSCG, Brussels
I think the Male Cancer Awareness Campaign from JWT London hits the right spot. Chocking? Indeed! But I am sure this is what the target audience needs. Also I think it will create a positive buzz. With humour.
Coca-Cola ‘The Great Happyfication’ from Wieden+Kennedy Amsterdam is a wonderful production. But it gets so boring after 3 minutes and then you still have almost 4 more minutes to go!
Nestle Waters has a fresh approach. Quite like that one.
What is going wrong with print these days? Did we all loose it or what? Non of these six ads are even worth mentioning! Bill Bernbach must be turning arround in his grave. What happened to solid strategic thinking before letting creatives freak out?
Well. Alienware must be quite an experience I believe. Only, the video does not make that very clear. But it is by far the best outdoor in the selection.
Maynards is a good activation.
Byturben: Beer Goggles was pretty good. A nice way to create an interactive video.
Canadian Blood Services is what I like most. It uses Facebook Connect in a fresh way and it is quite convincing too I think. Beautiful graphic design. Straight to the point. Love it!