BBH AP creates mobile app for Axe/Lynx

BBH Asia Pacific has created a mobile app for Lynx – that will help guys get ahead in the dating game – this time by helping you pay attention to lots of girls, all of the time. The ‘Lynx Auto Romeo’ app provides a simple solution to juggling the attention of multiple girls – automatically sending romantic, personalized messages to girls on your behalf, simply by answering a few questions about them.

Once you input simple information such as her name, her birthday, hair colour and best feature, the app will create hundreds of automatic messages you can then select to send. Lynx Auto Romeo’ has three different flirt levels you can choose from, to decide how steamy you want your messages to be – warm, hot and steamy. If you don’t know the girl very well, you may want to set it on warm and see what develops. If things are getting spicy and you’re feeling confident, set it to steamy and see what comes up!

BBH Asia Pacific partnered with one of the world’s leading digital mobile developers – Monterosa  – to create the Lynx Auto Romeo app.

The Lynx Auto Romeo app is available worldwide to download for free for iPhone and Android.

Said Dave Thackray, Senior Copywriter, BBH Asia Pacific: “Auto Romeo will send steamy flirtatious personalised messages to the women in your life. Don’t add it to all the women on your phone list or your Mum will get a shock!”

The ‘Lynx Auto Romeo’ has already scored – a bronze – in the mobile category at last week’s SPIKES Awards.

View the ‘Lynx Auto Romeo’ film here.