Hot UK news girl gets job done… click on the timeline and press 5 7 3 8 to get the Lynx Effect
September 29 2011, 6:53 pm | | No Comments
Razorfish, London has created a new YouTube video for Lynx which uses keyboard shortcuts (shortcut scrubbing) to reveal ‘The Lynx Effect’. If you press 5, 7, 3, 8 the reporter will reveal ‘The Lynx Effect’.
The key shortcuts used are called ‘shortcut scrubbing’. These are markers within YouTube that skip chapters by 10% increments at a time. To the agency’s knowledge this is first time that ‘shortcut scrubbing’ has been used in a brand video.