London International Awards release the NEW Category shortlist – Seven to Asia

The London International Awards has released the shortlist for the prestigious NEW Category following the completion of the judging process this week in Las Vegas.

Sour “Mirror” – Aoi Advertising Promotion Inc., Tokyo.

JK Tyre “Soles with souls” Contract Advertising, Gurgaon.

Gatorade “DIY Street Basketball” DDB China Group, Shanghai.

M Jeans “The Skate Wash Denim” JWT Always Shanghai, Shanghai.

Sneaker Freaker Magazine “Dog Poop Insurance” Ogilvy & Mather Japan, Tokyo.

361 “Delay the Work Day” Ogilvy Shanghai, Shanghai.

VW “The People’s Car” Proximity China, Beijing/Goodstein & Partners, Beijing.

LIA judging for other categories is taking place this week at the Encore Hotel in Las Vegas.

View the full NEW Shortlist.

View the Design Shortlist.

View the Package Design Shortlist.