Leo Burnett launches ‘New York Writes Itself’ – creativity fueled by the real people of New York
New York Writes Itself – an initiative of Leo Burnett New York – is an ongoing series of creative productions fueled by the real people of New York. What people see and hear in the city is recorded as a ‘script’, which forms the inspiration for music, creative writing, art exhibitions and more.
So what is the relationship between Leo Burnett and the New York Writes Itself? Leo Burnett is the curator of NYWI, and provides vision and funding for the program; It is not funded by any of the company’s clients or by any other brands.
As a creative company, Leo Burnett’s goal is to create ideas that people can really value and use as part of their everyday lives. In this way, NYWI is about creating a platform through which people can connect and create amazing works of creativity inspired by, and celebrating, the people of New York.