Dentsu Tokyo’s Kyushu Bullet Train campaign shortlisted at LIA in the Integrated category

A tight list of 17 campaigns have been shortlisted in the Integrated Campaign category at the London International Awards, judged last week at Encore Hotel in Las Vegas.

Dentsu Inc. Tokyo is Asia’s only finalist with their Kyushu Shinkansen (Kyushu Bullet train) “250km Wave” campaign. Dentsu created a festival around the arrival of the bullet train in Kyushu. They got 30,000 residents into the streets to wave at the train as it passed, creating a 250km wave.

Although only one Asian campaign was shortisted, five Australian campaigns made the cut. See the full list of shortlists here.