IKEA takes their catalogue to the streets
October 5 2011, 6:10 am | | No Comments
Lowe Singapore and IKEA placed an Out-Of-Home campaign through Clear Channel Singapore to showcase the latest 2012 Catalogue for IKEA. Using Clear Channel’s premium product, the 12-sheets carry the creative of a living room with a touch-screen television fitted into where the television in the living room should be. The audience is able to flip through the e-Catalogue with just a swipe of their finger from left to right, or right to left. An excellent and environmental friendly way to showcase the lKEA 2012 Catalogue, the innovative option reaches and engages commuters during their dwelling times.