Asia performs well with 31 shortlists in the Print category at London International Awards
Hakuhodo Bangkok’s IT Works/Time Works campaign leads the way for Asia following the conclusion of judging in the Print category at the London International Awards. The campaign (pictured left) picked up 7 shortlists across the advertising and craft categories.
Ogilvy & Mather Malaysia was also a strong performer with 6 Shortlists for Pictionary and Panadol.
O&M Indonesia, Creative Juice Bangkok and JWT Shanghai all picked up 3 shortlists.
The Print jury this year was headed by Pablo Del Campo, Chief Executive Office of Del Campo Nazca Saatchi & Saatchi Buenos Aires – this year’s Ad Age International Agency of the Year.
“It is not easy to find great ideas that are different,” said Del Campo. “While I would say the work I saw this year was generally on par with the standards of 2010, the jury did find some real gems that were a combination of simplicity and beauty. They were ideas that were powerful, simple and straightforward. They engaged you and evoked emotion. Overall, we awarded work that we felt were non-traditional approaches to what we normally term traditional media.”
Asia’s performance in the LIA Print category is listed below:
BBDO Guerrero/Proximity Philippines, Manila Saridon “Butcher, Carpenter, Laundry”
Creative Juice\Bangkok M Wrap “Fish, Chicken, Pork”
Hakuhodo Asia Pacific, Bangkok IT Works / Time Works “House, Office, Laboratory”
Ogilvy Malaysia Pictionary “Jet-Fighter, T-Rex, Wrestler”
Ogilvy Indonesia Feminax “Secretary”
Ogilvy Indonesia Feminax “Housewife”
Ogilvy Malaysia Panadol Extra “Traffic Blues”
Hakuhodo Asia Pacific, Bangkok IT Works / Time Works “House”
Hakuhodo Asia Pacific, Bangkok IT Works / Time Works “Office”
Hakuhodo Asia Pacific, Bangkok IT Works / Time Works “Laboratory”
Creative Juice\Bangkok M Wrap “Chicken”
Creative Juice\Bangkok M Wrap “Pork”
Euro RSCG Bangkok Shieldtox Naturgard “Chameleon”
Euro RSCG Bangkok Shieldtox Naturgard “Frog”
JWT Shanghai Suitcase “Heaven and Hell”
Ogilvy Indonesia, Jakarta JALA PRT “Mop”
DDB Singapore, Singapore Breast Cancer Awareness “Pimple, Big Bottom, Bad Hair Day”
Leo Burnett, Hong Kong Car Free Day “Parallel Consequences”
Ogilvy Malaysia, Kuala Lumpur Pictionary “Jet-Fighter”
Ogilvy Malaysia, Kuala Lumpur Pictionary “T-Rex”
Ogilvy Malaysia, Kuala Lumpur Pictionary “Wrestler”
Art Direction
Hakuhodo Asia Pacific, Bangkok IT Works / Time Works “House”
Hakuhodo Asia Pacific, Bangkok IT Works / Time Works “Office”
Hakuhodo Asia Pacific, Bangkok IT Works / Time Works “Laboratory”
JWT, Shanghai Suitcase “Heaven and Hell”
Ogilvy Malaysia, Kuala Lumpur Panadol Extra “Traffic Blues”
Art Direction Campaign
McCann Erickson Malaysia The New Straits Times “Perspectives – Riot, Smuggling, Exploitation”
Use of Illustration
JWT, Shanghai Suitcase “Heaven and Hell”
Use of Illustration Campaign
Leo Burnett, Hong Kong Car Free Day “Parallel Consequences”
Ogilvy Mumbai Mentos – Sour Marbels “Unbearably Sour – Guillotine, Gun, Snake”
The full LIA shortlist can be viewed here.
