Singapore’s top diseases on sale

BBH Asia Pacific has created a campaign for NTUC Income featuring a series of communications surrounding a sale – of Singapore’s top diseases. The campaign features NTUC Income’s health insurance policy, highlighting the significant contrast in the high cost of medical bills in the event of serious illness, versus the much more affordable cost with proper insurance coverage.

The campaign includes print, outdoor, radio and online banners – all pointing to messages surrounding diseases that top the list of health problems in Singapore – stroke, dengue fever, heart attack, breast cancer, colon cancer and lung cancer. It targets consumers who are without sufficient or the right healthcare coverage – that is part of their overall financial planning.

The ‘disease sale’ campaign is an urgent call to action for consumers to assess their healthcare needs and talk to an NTUC Income agent for advice.

Said Charles Wigley, Chairman BBH Asia: “NTUC Income’s role in Singaporean society is to ensure people are properly insured. In this instance they wanted to highlight the risks associated with putting off healthcare planning. We needed to create a campaign that would stop those people in their tracks and get them to take action”

On the campaign, Lynette Ang, NTUC Income’s Senior Vice President and Head, Sales & Marketing said: “This campaign is a result of substantial research and effort to highlight to Singaporeans the major illnesses and disabilities that affect them.

“As a major health insurer in Singapore and given our ‘Made Different’ proposition, NTUC Income approached this campaign in a manner to urge Singaporeans to undertake necessary planning and provide for their long term medical and financial needs,” she added.  

Credits:

Art Director: Janson Choo

Copywriter: Daniel Ko

ECD: Steve Elrick

Print Producer: Brell Chen

Account Management: Preeti Kaur, Ara Hampartsoumian, Nicole Ong,

Planning: Simon Kemp, Charles Wigley