Draftfcb’s app brings PeopleAsia alive

Philippines-based lifestyle magazine PeopleAsia has been brought alive by an iPad app developed by Draftfcb that delivers customizable content to the magazine’s digital audience. The new app recorded 5,000 downloads in the first two weeks of its launch.

Regarded as one of Asia’s premier lifestyle magazines for its coverage of business leaders, politics, sports and the arts, PeopleAsia magazine is published bi-monthly in its hard copy form. However, the new iPad app from Draftfcb has provided marketers with new opportunities to reach the publication’s readership with renewable messaging and media-rich content.

Draftfcb Philippines president and CEO Arnold Liong, said the new app had transformed PeopleAsia’s audience appeal. “The magazine’s readership is reliably 22-50 year olds who are CEOs, business leaders, and tech-savvy elite consumers who have a natural adoption of technology, so the take up rate has been phenomenal,” said Liong.

The iPad app delivers PeopleAsia readers a variety of interactive features including audio interviews, animation, videos and slideshows. The digital delivery also allows marketers to deliver targeted and frequent messaging to PeopleAsia readers that can be often updated or changed during the normal publishing cycle of the magazine.