Droga5’s “Decode Jay-Z with Bing” campaign scores two Golds at 2011 Jay Chiat Awards in New York; BBDO India picks up a Bronze
Droga5 New York has walked off with two Golds and a Silver at the 2011 Jay Chiat Awards for Strategic Excellence at the Strategy Festival, presented Thursday night in New York City.
Droga5 won for its multi-Cannes Grand Prix winning Microsoft Bing “Decode Jay-Z with Bing” campaign as well as its Puma ‘For the Joy of Sport’ campaign. Bing won Gold in the Communications/ Media Strategy and Silver in Brand Experience. Puma won Gold in Campaign for Existing Brand.
BBDO India’s P&G/Gillette Mach3 “W.A.L.S. – Women Against Lazy Stubble” was Asia’s only winner, picking up a bronze. Lowe Asia-Pacific were awarded two Honorable Mentions for Unilever Vietnam “Vim – Power of 1”. “Women Against Lazy Stubble” also picked up a Honorable Mention.
The global advertising awards honor strategic thinking and recognize those professionals who have developed strong, innovative insights and initiated their work through creative that inspires both consumers and business.
Of the 68 short-listed entries in 10 categories, 39 medal winners were awarded, with 16 Gold, 9 Silver and 14 Bronze.
“This collection of entries is the kind of innovative work that will propel the industry forward,” said Nancy Hill, President-CEO, 4A’s. “It is exciting to see and applaud the monumental work going on worldwide in our community.”
Previously called the 4A’s Awards for Account Planning, the awards were renamed in 2004 in honor of advertising legend Jay Chiat, who is credited with introducing the discipline of planning to the United States. In 2007, the awards began to accept international entries in an international category. In 2010, all categories were opened to international entries.