Ogilvy combats the national habit in China
November 3 2011, 8:31 am | | 7 Comments
Ogilvy & Mather has created an anti-spitting public awareness campaign that targets migrant workers in Shanghai. The campaign uses charcoal illustrations that push the fact that germs from a single spit can travel up to 70 meters.51 artists took part.
7 Comments
Great work guys. Beautiful design. Way to bring the Gold Lion to Shanghai.
darn… the germs spread virally… all the way to my keyboard!
Nice idea and very much needed in Shanghai. Filthy.
It’s OK. Sagmeisteresque execution. Conventional entry video. Actual impact on workers spitting… probably not a lot.
I’d love to see those retail ads you’ve been working on.
Good work. Love the idea. Well done creatives!
While you’re waiting you can look at the retail ads O&M does for its actual clients. You know, the ones that actually run and are seen by more consumers than judges.