Draftfcb wins ‘Brand Agency of the Year’ in China

Draftfcb Greater China has been named Brand Agency of the Year at the 2011 ROI Festival currently underway in Shanghai. The agency won the award after accumulating the highest number of points for advertising effectiveness as judged by a client panel made of such distinguished marketers as Nokia, HSBS, and Cofco, among others.

A record 2,401 entries were received from 438 companies for this year’s ROI Awards forum, now in its fourth year of assessing and recognizing the most effective brand communications by Greater China-based companies.

Accepting the ROI Festival’s Brand Agency of the Year Award, Draftfcb Greater China chairman and CEO Pully Chau (pictured) said the agency had focused specifically on accelerating the integration of digital and traditional communications to maximum effect for clients. “We work to develop powerful creative ideas along the consumer decision journey that transcend all media, with the net impact of being accountable in changing people’s behavior towards our clients’ products,” said Chau. “Winning the ‘Brand Agency of the Year’ Award is statistical proof that we are achieving our goals with increasing frequency.”

The Greater China ROI Festival assesses entries for their creativity and effectiveness and makes its awards as either “Gold” or “Finalist” with points accumulated for both categories. There are no silver or bronze awards.