Grey Singapore unfolds Christmas for Metro

Metro, Singapore’s locally owned department store, in partnership with Grey Group Singapore launch their 2011 Christmas campaign today to promote Metro’s festive shopping experience.

Centered on the tagline “let love unfold this Christmas”, Grey used the theme of paper sculptures and origami to connect the different elements of their 360 degree campaign. Grey has also designed a fashion spread for Her World magazine featuring items purchasable at Metro. In addition to this, Grey’s digital arm Yolk have designed an electronic Christmas card and an online Christmas puzzle game for Metro shoppers and Facebook fans.

Yolk has also designed a series of online slider puzzles, in which players re‐organize jumbled tiles to form the correct festive image. Metro will release a new game from November 10th until the end of December; an online scoreboard will show the top ten highest scoring players. By playing the game, shoppers can accumulate points to win Metro vouchers.

Grey Group Credits

Account Executives: Shelby Sekar and Rayne Lee