McCann Worldgroup star at Hong Kong Kam Fan awards with Coca-Cola’s “Chok! Chok! Chok!”

The Kam Fan awards were handed out last night at the Hong Kong Exhibition & Convention Centre with guests, clients, sponsors, business associates and celebrities gracing the occasion.

The big Grand Kam Fan winner last night was Coca-Cola’s “Chok! Chok! Chok!” by McCann Worldgroup Hong Kong. In Hong Kong, Coca-Cola was launching a regional TVC. And their task was to stay true to the film whilst getting every teen in town to see it and buzz about it. But now that teens are less turned on by passive tv ads, how could they get this one spot to excite teens on a whole new level? It is also the Media Kam Fan.

In addition, the Cyber Kam Fan (KFC HK’s Indescribable Taste by Ogilvy & Mather Group, HK), 5 Gold, 17 Silver and 22 Bronze Awards were also presented.

The theme for this year’s Kam Fan Awards is “PAIN IS GLORY”, as the HK4As wants to encourage the ad men not to give up easily as true glory can only be born of pain. Together we have gone through tough times and now we should accredit those who sacrificed all their sweat and tears.

This year the HK4As continues to receive the sponsorship from Create Hong Kong of the Commerce and Economic Development Bureau to sponsor the Kam Fan winners to attend the International Cannes Advertising Festival in France, AdFest in Thailand and Spikes Asia in Singapore.

See the full list of winners:  2011 Kam Fan Awards Winner List.pdf