AdFest’s Young Lotus Workshop to be hosted by JWT and chaired by Regional ECD Tay Guan Hin

JWT’s Tay Guan Hin will be chairperson of the AdFest Young Lotus Workshop in 2012, which runs from 15th – 17th March. Now in its 8th year, the Young Lotus Workshop supports rising stars in the Asia Pacific by creating an environment in which to develop new skills and learn from award-winning creative gurus.

Tay Guan Hin (left) is Regional Creative Director at JWT South East Asia and Global ECD of Lux and this is the second time he has chaired the Young Lotus Workshop.

“I’m thrilled to serve as the chairman of the Young Lotus workshop. It’s a privilege to work with young, enthusiastic talent who want to learn and grow. Creativity is a two way street: as much as I hope to nurture and inspire this group, I’m sure I’ll come away energized by their hunger and passion,” says Guan Hin.

The 2012 Young Lotus Workshop will be facilitated by a select group of “trainers” from JWT’s global network.  Over two and a half days, creative teams from around 18 different cities will be coached, briefed and given a creative assignment – with just 24 hours to meet their deadline.

At the conclusion of the Young Lotus Workshop, the top-performing creative teams will be announced on stage during the Young Lotus awards presentation at AdFest, which runs from 18th – 20th March 2012.

“Eight years ago, AdFest introduced the Young Lotus Workshop to train and sharpen young creative minds. It is now one of the top creative training platforms in the region, rewarding talented creatives with the chance to learn from the world’s best. Today’s young creatives are tomorrow’s leaders, so AdFest remains committed to giving them the skills they need to compete in a global market,” says AdFest President Jimmy Lam.

Participants in the Young Lotus Workshop must be under 30 years of age with at least one year’s experience in the advertising business.