Merlee Cruz-Jayme to head AdFest Outdoor jury

Merlee Cruz-Jayme, Chairman and Chief Creative Officer of DM9 JaymeSyfu in Manila, has been appointed Jury President of the Outdoor Lotus category at the 15th Asia Pacific Advertising Festival, which takes place on 18th – 20th March 2012.

“Immersing myself in hundreds of great ideas reflecting the richness of the Asian culture is one of the best jobs in the world. And that is what I love about AdFest. As Jury President of next year’s Outdoor Lotus category, I’m looking forward to discovering the region’s breakthrough ideas in a very challenging medium,” she says.

Cruz-Jayme (left) has worked at some of the Philippine’s top agencies. She was Executive Creative Director of BBDO Guerrero and the Vice President/ Executive Creative Director of Ace Saatchi & Saatchi.

With a long list of awards under her belt – such as the Philippines’ first Cannes Media Lion and many Lotus Awards at AdFest – Cruz-Jayme was anointed into The Hall of Fame Award by the Creative Guild of the Philippines in 2009, winning the New York Festivals Creative Achievement Award in the same year.

After launching DM9 JaymeSyfu six years ago, her small shop of 29 people has been blessed to work with some of the most successful brands in the Philippines like the biggest telecommunications company SMART and PLDT, Asia Brewery ‘s Coors Light, Vespa and Mini Cooper. As a result, in 2010, DM9 JaymeSyfu was topped Campaign Brief Asia’s Creative Rankings for the Philippines market.