McCann Worldgroup’s Singapore CEO Ben Lightfoot to chair Singapore Effie Awards

The Institute of Advertising Singapore (IAS) and the Effie Awards has announced today that Ben Lightfoot (left), multiple Effie winner and McCann Worldgroup’s Singapore CEO, will Chair the 2012 Singapore chapter of the Worldwide Effies, to be held at the end of May 2012.

“The Effie Awards is recognised by marketers and advertisers as the pre-eminent award in the industry, bringing together clever thinking and results,” said Lightfoot. “In an era of procurement it’s vital all investment in marketing communications have a direct impact on a brand’s bottom line. It’s an honour to succeed previous Chair Alan Fairnington and be named Chairman of the Singapore Effies. I look forward to shining the spotlight on Singapore’s most effective Advertisers, Agencies and their brands.”

Terry O’Connor, CEO, Courts Asia and President of IAS said “Effie Awards is a globally recognised programme; and an Effie award has become a worldwide symbol of achievement and success.  We’re delighted Ben has accepted the challenge to lead the Singapore chapter of the global Effies, we believe his experience and passion for creating effective communication will elevate the Singapore programme.”

2012 marks the 8th year the Effie Awards programme has been active in Singapore. As marketing budgets tighten and Western market worries ripple into our region, it is vital marketers demand effective communications from their agencies – an Effie award further signifies a standard of excellence for effectiveness in marketing communications.

The Call for Entries will go out 10th February 2012 with a deadline of  9th March 2012. The Awards Dinner is on 31st May 2012.