Vince Lui takes up the MD role at XM Asia Pacific

Vince Lui has been appointed Managing Director for XM Asia Pacific, the digital arm of JWT.

“XM helped pioneer digital marketing and technology in Asia Pacific, and our footprint will continue to grow rapidly across Southeast Asia in 2012. Vince has built out key parts of our business, and is in a perfect place to manage our expansion,” said Paul Soon, CEO, XM Asia Pacific.

“He has a strong ability to merge marketing and technology with seamlessness and passion. I’m confident that through Vince’s vision and leadership, we will see another great 17 years for XM across the region.”

Lui has more than 12 years of digital consulting and platform implementation experience. Prior to assuming the role of managing director, he served as Managing Partner and headed up the consulting unit of XM that consists of technology consulting, web analytics, and the Information Architecture and User Experience practice. He has been responsible for the expansion of XM’s new businesses and partnerships, including key accounts such as the Singapore Tourism Board, the Economic Development Board, HP, Nokia and Visa. Prior to joining XM, Lui worked at Ion Global as Senior Associate, Technology, where he managed and implemented web experience management systems.

“I look forward with anticipation to this new challenge. There’s a lot of great work going on at XM, and it’s truly an exciting time for our agency,” said Vince Lui.