Yolk and Speedpost embark on the Small World Project to help less fortunate children around the world

In the lead up to Christmas Yolk, the digital arm of Grey Group, and nine other companies worked with Singapore-based non-profit organisation, Blessings in a Bag to launch the ‘Small World Project’, a collaborative initiative to help less fortunate children around the world.

In partnership with Singapore’s leading delivery solution, Speedpost, a total of ten children’s organisations were selected from Australia, Cambodia, Hong Kong, Philippines, Singapore, Thailand, and the USA. Ten of the collaborating companies were each given a 20kg Speedpost box for their staff to fill in their donations. The companies could scan the QR codes on the boxes to learn more about their respective adopted charities and their needs.

“We believe it takes small steps by a group of individuals to create change in our world and this is our way of trying to do our part”, explained Benjamin Tan, CEO of Yolk. “Thankfully, we are not alone in this belief; a few of our friends share our vision too.”

These ‘friends’ also include BLK A Pictures, Color TV, HBO, I-S Magazine, Grey Group Singapore, LinkedIn, Metro, Power 98 and Red Dot Design Museum. The boxes were given to the companies on December 14th and were collected on December 20th. Speedpost then ship them out for the children to enjoy over the holiday season. The children’s organisations also were given a disposable camera to document the children receiving and using the gifts, which will be sent back to Yolk.

“There’s always a constant need for help in the world. We are beyond excited to be part of ‘The Small World Project’ because we’ll be able to do things a little differently and help more children around the world,” said Emily Teng, the founder of Blessings in a Bag. “We hope this project can continue on an annual basis and give more companies here an opportunity to give back to the community,” she

continued.

“Sure, it isn’t by far the most revolutionary idea but it’s a start, and I think it will be a very humbling experience for all of us,” said Tan. “We are just really excited to see this idea becoming something real.”