Super ZooZoo turns the tables on Santa
Vodafone’s most popular property in India is the Super ZooZoo. It’s loved by the entire country, has more than 2 million online fans and every year, people look forward to new laughs from this character.
Just a few days before Christmas, Vodafone via Ogilvy Mumbai undertook an activation using the Super ZooZoo. The mall activity in Mumbai was to promote Vodafone’s “Christmas Delights”. It started with Santas quietly distributing gifts to people. Suddenly, the Super ZooZoo made a grand entry and all the Santas from various parts of the mall came rushing and queued up in front of the Super Zoozoo. They looked as excited as little children, and one by one they went up on stage to receive a gift from the Super ZooZoo. A banner was also unfurled to complete the story: ‘This Christmas, the best delights are with Vodafone’.