Nicholas Reynolds teams up with Play Films for representation in Singapore and China

Play Films Singapore has recently signed director Nicholas Reynolds for exclusive representation for Singapore and China. Having previously been linked with the company, Reynolds is looking forward to re-uniting with the team at Play.

Said Reynolds: “It was me who approached the guys. I’ve always liked working with Julie and David but my relationships in Australia always got in the way of this… I’m now free of those restrictions so it was all a bit of a no brainer to be honest … I also knew that by aligning myself with Play, I’d have some of the best people in Asia in my corner and would be now safe in the knowledge that the right people, in the right agencies will be seeing my work!”

Reynolds has worked in various markets around the world for brands such as Axe, Chupa Chups, Coors, Clairol, Ikea, Mastercard, Molson, Optus, Virgin, Toyota and Tiger Beer.

“We’ve known Nick and his work for a long time, but circumstances always prevented us from working together” says Julie Chung, Play EP. “He has a great eye for casting, comedy and art direction so we see a lot of opportunities for him in this region. The fact he has won a ton of international awards doesn’t hurt either”.