Colman Rasic educates on human trafficking with new global two minute animated MTV EXIT film

Sydney creative agency Colman Rasic has launched a new two-minute educational film aimed at increasing awareness and prevention of human trafficking.

The spotm, which will run on TV internationally and online, specifically highlights the strategies human traffickers use to lure victims into slavery and targets potential victims directly by providing information and warning signs to look out for. The film will be translated into different languages, targeting people at risk of being trafficked.

VIEW THE SPOT

Victims of trafficking are modern-day slaves, forced, defrauded, or coerced by organised crime syndicates into various forms of labour, or prostitution.

Says Dejan Rasic, executive creative director of Colman Rasic: “We’ve worked with the MTV EXIT Foundation since starting the agency over four years ago and are proud to have helped raise awareness for this important cause. This film is yet another step in the education and awareness process needed to put this issue firmly in the mainstream. We can only fight it through mass awareness.”

Agency: Colman Rasic

Client Executives: Simon Goff and Matt Love