Hakuhodo depict balance between black & white

Since the Japanese mobile phone market is very saturated & Market needed to show its uniqueness not only in retail services but also in the brand design itself. To illustrate this Hakuhodo Japan designed the retail shop interior by only depicting the balance of brightness between black and white, without any heightened colour.

VIEW THE IDEA

CREDITS

Creative Director：ATSUSHI MUROI

Copywriter：ATSUSHI MUROI

Space Design:ATSUSHI MUROI

Art Director：KIMITARO HATTORI

Motion/Graphic Designer:YU MARUNO (GLAMOOVE)

Illustrator :KAZUMA NAKAI (PORTO)

Account Supervisor：KEIICHI YOSHIDA