Leo Burnett India shows that happiness doesn’t come with a price tag at McDonalds
A new McDonald’s Happy Price Menu campaign emerges from the philosophy of happiness shouldn’t cost the world. For just Rs. 25 one can share moments that are simply unforgettable. The new Happy price menu campaign of three spots is created by Leo Burnett Mumbai and is all about such moments that take place at McDonald’s.
Nitesh Tiwari, ECD at Leo Burnett expands on the philosophy, “From discovering love in an arranged marriage to realizing that you are more than just a driver to a bunch of school kids to a role reversal between a father and son, all such moments no one can put a price to. So we took these real slice of life situations and married them to the Happy Price Menu’s affordability to create this fresh campaign-emphasizing price yet talking of making moments that will last a lifetime.”
Rameet Arora, Senior Director McDonald’s adds, “The new McDonald’s campaign for the Happy Price Menu, reflects the joy, optimism and happiness that epitomizes McDonald’s. The Happy Price Menu, with its deliciously affordable pricing and iconic products, opens the doors for everyone, young old; affluent, budget seeker; working adult, families. The campaign ropes together the brand, the food and the prices. In my opinion it isn’t just advertising for the budget menu, it’s advertising for McDonald’s the brand.”
Vikram Pandey, Creative Director, Leo Burnett says “While food is what attracts people to McDonald’s, it’s the moments one shares that makes them come back. The burger comes for a price, but the conversations, the human connection one savours while having the food makes it an occasion.”
Credits
ECD: Nitesh Tiwari
CD: Vikram Pandey
Creative team: Brijesh Parmar, Piyush Gupta, Prasad Patil, Shreyas Jain, Manish Patel, Amit Thakur, Shobit Singh.
Account Management: Anup Vishwanathan, Nitin Sharma, Vantia D’Mello, Amrita Katara