The Sweet Shop extends into South East Asia and names Claire Davidson as executive producer

The Sweet Shop has extended production services into Bangkok, Thailand, adding Claire Davidson to its executive team to lead the company for the South East Asian market, which includes India, Indonesia, Malaysia, Vietnam, the Philippines and Singapore.

“Claire’s appointment is indicative of our commitment to providing the best quality, high-end story-telling available. We can do this from anywhere in the world with our directors by bringing on the global production centres to support them,” explains The Sweet Shop’s CEO, Paul Prince. “Claire has a proven track record in the region and we’re delighted she has joined our global executive team.”

Most recently, Davidson was Executive Producer at Sudest Productions in Vietnam. Davidson began her career at MTV before moving to television commercials. At McCann Worldgroup, she led the in-agency production company One Six Six, creating work for the entire client roster of McCann Erickson Australia.

“Claire and her experience in Vietnam and greater South East Asia represents a fantastic addition to The Sweet Shop’s management team”, adds George Mackenzie, Managing Director. “We have been lucky to enjoy great support from the Asian region and bringing Claire on as the local Executive Producer is recognition of that growing demand. It will enable us to better service an extremely important market.”

“I have admired The Sweet Shop for many years.” said Davidson. “I have always had the utmost respect for their directors’ creative achievements. Bringing The Sweet Shop into the South East Asian market is a clever move. We will carve our own niche in the region, and in so doing extend the existing amount of high end productions that The Sweet Shop is known for around the world.”