DDB Mudra Group unveils its new avatar

John Zeigler Chairman & CEO, DDB Group Asia Pacific. Japan. India and Madhukar Kamath, Group CEO and Managing Director, DDB Mudra Group today unveiled the new brand, colours and organisation structure of the DDB Mudra Group in India.

Mudra, the challenger brand of Indian advertising was acquired by Omnicom in 2011 and has now become part of DDB Group Worldwide.

Renamed as DDB Mudra Group the network comprise eight branded agencies, with over 1,100 employees and 36 offices, as follows:

DDB Mudra – the Influence & Behavioural Change agency with a pan India  presence across Ahmedabad, Bengaluru, Chennai, Delhi, Kochi, Kolkata and Mumbai.

DDB MudraMax – the Experience & Engagement agency which offers Media, Out-Of-Home, Retail and Experiential.

Mudra – the Partnership for Entrepreneurs agency with a pan India  presence across Ahmedabad, Bengaluru, Chennai, Delhi, Kochi, Kolkata and Mumbai.

DDB Health & Lifestyle – Health & Lifestyle Solutions practice

RAPP – Data Driven Marketing Services agency

Tribal DDB India – Interactive & New Media agency

Water – Brand & Design Consultancy

Maatra –  Localisation & Pre-media Services agency.

Together the Group’s offerings will represent the best of global and the best of local competencies straddling the entire spectrum of Branding & Communications Solutions ranging from Strategic Branding, Advertising for Behavioural Change, Marketing Services aligned across OOH, Media, Retail & Experience, Interactive & Direct Solutions, Specialist Verticals to finally the Localization & Production stream.