Ogilvy Beijing promotes two to MD posts
Ogilvy & Mather/Beijing has promoted two agency leaders who have risen through the ranks to take on new senior management roles within the agency. Peony Wu has been named Managing Director of O&M Advertising while Lily Tung has been promoted to Managing Director of OgilvyOne.
In her new role Wu (left) will be working alongside Raymond Tao, President of Ogilvy & Mather Advertising/China. Wu will also continue to hold her current position as Chief Digital Officer, responsible for driving the rapid digital transformation of the O&M Group in China, reporting to Shenan Chuang, O&M Greater China CEO.
With an extensive background in management consulting, brand management, digital and media agency experience, Wu will oversee the day-to-day management of the Advertising discipline in O&M Beijing, applying her significant digital expertise to driving creative excellence , client service and staff development opportunities.
As the former Managing Director of Neo@Ogilvy Greater China, Wu was instrumental in growing Neo@Ogilvy into China’s largest multinational digital media agency by media billings, charting its strategic direction, streamlining operations across markets, and developing digital solutions for clients such as Lenovo, IBM, Cisco and Motorola.
Tung (left) is filling the vacancy left by Angel Chen who was promoted to President of OgilvyOne China in September 2011. In her new position helping to lead OgilvyOne’s second largest office in Asia Pacific, Tung will assist Angel Chen to oversee the agency’s staff and operations while bolstering its digital core competencies including CRM, e-commerce and social media marketing.
In her former position as 360 Brand Team Leader at OgilvyOne/Beijing, Tung consistently impressed clients and team members with her strong business acumen and straightforward charisma. Since moving to Beijing from Singapore eight years ago, Tung’s experience in direct and digital marketing has been a huge asset to multinational clients such as Cisco, Motorola, Michelin and IBM.
“These key appointments mark the latest step in Ogilvy’s pervasive digital transformation and coincide with the recent launch of Social@Ogilvy, our newest global practice which unites social media expertise across all of Ogilvy’s businesses to deliver business solutions for clients,” said Ogilvy Greater China CEO Shenan Chuang.
“As proven high performers both Lily and Peony are perfectly cast in their new roles and we’re very pleased with their well-deserved promotions. I’m confident that both will continue to be formidable leaders at Ogilvy Beijing and that our clients throughout China will greatly benefit from the depth of their expertise,” Chuang added.