Joji Jacob’s day one at AdFest

Joji Jacob is Group Executive Creative Director at DDB Singapore. Jacob is sitting on the Press jury at this year’s ADFEST. Day one of judging has just completed and Campaign Brief Asia asked him for his observations.

The print jury, having no case study videos to watch or webpages to load, was the first one out of the door today. We were all pretty unanimous about the work that made it to the finalist stage. There’s work that has already done the rounds at Cannes and other shows, there’s new work, and to my delight, there’s work that makes people interact with it. Not a lot of the last, but it’s there. And my guess is next year there will be a lot more.

Print is surely alive and kicking. The art direction on some of the work entered from India is stunning. Long copy seems to be making a comeback.

Tomorrow we decide on metal.