JWT retains Pizza Hut business in Singapore

JWT Singapore has been reappointed to the Pizza Hut account after a competitive four-way pitch. Pizza Hut Singapore, which reviews its agency contracts on a regular basis, called for a closed-door pitch in February.

“I promised JWT would fight tooth and nail in this re-pitch and that’s exactly what we did. I’m delighted to be continuing the successful partnership,” said Angus Fraser, Managing Director of JWT Singapore.

“It was an intense competition.  We considered many factors and have finally decided to appoint JWT Singapore as our advertising partner.  Despite being the incumbent, JWT has displayed a lot of passion and commitment toward our business.  They have presented strong strategic insights and an interesting integrated creative proposal.” said Juliana Lim, Marketing Director of Pizza Hut Singapore.

JWT Singapore, which has worked on Pizza Hut since 2009, has created several landmark campaigns, including the iconic Cheesy 7 Guru campaign, which created 15,000 new Facebook fans in two weeks, and the award-winning launch of Pasta Perfetto, which piqued curiosity with tasting event hosted by a mystery pasta restaurant that created a buzz both online, and in the restaurants. More innovative projects are already in the works.

“Any creative would love to work on Pizza Hut. The client is always open to new ideas and non-traditional approaches so it’s very exciting,” said Valerie Cheng, Executive Creative Director at JWT Singapore.