Ogilvy & Mather Hong Kong’s cruel world highlights the impact of man on natural habitats

The earth’s population has poisoned their food supply and destroyed their natural habitats. With flocks of birds falling out of the sky and whales beaching themselves on the shore, its like nature is giving us a sign; enough is enough. Maybe, just maybe, we’ve pushed nature too far and animals are giving up and taking their own lives.

With this in mind, Ogilvy & Mather Hong Kong created a campaign for the China Environmental Protection Foundation featuring animal suicide. All the animals used were already dead when they found them. Did they take their own lives? Who knows, but who could blame them if they did? Ogilvy & Mather hope this campaign will make people sit up and take notice of the damage we are doing to our planet.

Credits: Executive Creative Directors: Simon Handford, Sandy Chan. Associate CD/Copywriter: Richard Sorensen. Creative Director: Alvin Lim. Art Directors: Alvin Lim, Sonny Tjahjadi, Jason Pan, Chika Tsang. Photographer: Joe Lam. Retouchers: Janis Ng, Joe Lam. Client Team Director: Tak Chi Lee. Account Team: Paul Lam.