Intel’s first human digital billboard flash mob

April 12 2012, 10:44 pm | BY Lynchy | No Comments

Intel.jpgIntel’s lightweight laptop Ultrabook has transformed LA’s everyday locations into a “pop-up theater”. 60 Ultrabooks were choreographed to create the world’s first human digital billboard. These Ultrabooks were pre-programmed, and via wi-fi, the master computer controlled in real-time the images and the timing they appear on the screens.

VIEW THE IDEA

While carried out as a flash mob, each situation and image on the screen were precisely calculated and directed to fit each location. 14 locations and 3 cameras were used.

The idea was created by Party Tokyo with film production by Aoi Advertising Promotion Tokyo.

intelall.jpgDespite the extremely low budget, the team has succeeded in ‘making the atmosphere inspiring’ as ‘Intel inspires the world’.

View all films at popuptheater.intel.com.

Credits

Agency: Party – Tokyo

Client: Intel

Creative Director: Masashi Kawamura

Creative Director: Hiroki Nakamura

Creative Director: Morihiko Harano

Technical Director: Hiroki Nakamura

Technical Director: Qanta Shimizu

Technical Director: Nobuaki Arikata

Art Director: Masashi Kawamura

Art Director: Ryo Roy Tsukiji

Designer: Junya Hosokawa

Designer: Shinichi Hirata

Designer: Miho Ishizuka

Animation: Junichi Arakawa

Hardware System Designer: Kenshiro Nakashima

Film Director: Hiroki Ono

Camera: Yasu Tanida

Edit: Taichi Okada

Music: Yuichiro Oku

Producer: Shota Hatama

Producer: Tetsuko Shinohara

Producer: Hiroki Shirota

Web Production: Birdman

Film Production: Aoi Advertising Promotion Inc.

Film Production Service: Clip Pictures, Inc.