Ogilvy Malaysia lead the way at One Show with 11 shortlists; 70 shortlists to Asian agencies
Agencies from the Asian region have 70 finalists in total at this year’s One Show. The full list of shortlists was released on Friday with pencil winners to be revealed at the awards night in New York in early May.
Leading the way for Asia is Ogilvy & Mather Malaysia with 11 shortlists for their work on Pictionary (9) and Lego (2). JWT Shanghai and Grey Group Singapore had 5 shortlists each with DDB Mudra, Y&R Thailand netting 4 shortlists each.
In country totals Malaysia and Singapore lead with 14 shortlist, followed by China with 10; India with 8; and The Philippines and Thailand with 6 each.
MALAYSIA
Bates Malaysia – Fly FM Rewind
Public Service Radio
McCann Erickson Malaysia – New Straits Times “Kitchen”
Newspapers – Full Page or Spreads
O&M Malaysia – Mattel Pictionary “Quick Draw Wins”
Collateral – POP and Instore – Campaign
O&M Malaysia – Mattel Pictionary “Wrestler”
Collateral – POP and Instore – Single
O&M Malaysia – Mattel Pictionary “T-Rex”
Collateral – POP and Instore – Single
O&M Malaysia – Mattel Pictionary “Quick Draw Wins”
Magazines – Full Page or Spreads Campaign
O&M Malaysia – Mattel Pictionary “Wrestler”
Magazines – Full Page or Spreads Single
O&M Malaysia – Mattel Pictionary “Jet Fighter”
Magazines – Full Page or Spreads Single
O&M Malaysia – Mattel Pictionary “Wrestler”
Newspapers – Small Space – Single
O&M Malaysia – Mattel Pictionary “T-Rex”
Newspapers – Small Space – Single
O&M Malaysia – Mattel Pictionary “Jet Fighter”
Newspapers – Small Space – Single
O&M Malaysia – Lego Campaign
Out of Home – Transit & Outdoor – Campaign
O&M Malaysia – Lego “Caterpillar” (left)
Out of Home – Transit & Outdoor – Single
Y&R Malaysia – Penguin Books “Pied Piper/Wizard of Oz/Jungle Book
Collateral Posters – Campaign
Y&R Malaysia – Penguin Books “Pied Piper/Wizard of Oz/Jungle Book
Newspapers – Full Page or Spreads – Campaign
INDIA
BBH India – Vaseline Bat
Newspaper Full Page or Spread.
DDB Mudra India – PE Electronics Rubik’s Washing Machine
Colateral Posters – Single
DDB Mudra India – PE Electronics Rubik’s Refridgerator
Colateral Posters – Single
DDB Mudra India – PE Electronics Rubik’s Microwave
Colateral Posters – Single
DDB Mudra India – Union Bank of India Blueprint
Newspaper Small Space Print – Campaign
Leo Burnett India – Gandhifont
Self Promotion
Leo Burnett India – P&G Fisherman
Newspapers – Single
O&M Gurgoan -Organ Retrieval Banking Organisation “Word Game”
Public Service – Outdoor & Posters Campaign
CHINA
DDB China – Family Care For Grassroots Community – The Keyboard of Isolation
Innovation in Advertising – Single or Campaign
Grey Group China – World Kitchen Vending Machine
Out of Home – Transit & Outdoor
JWT Always Shanghai – Meters\Bonwe “The Skate Wash Denim”
Out of Home – Transit & Outdoor
JWT Shanghai – Anta “Shoebox Installation”
Collateral – POP and Instore – Campaign
JWT Shanghai – Samsonite “Heaven & Hell”
Collateral Posters – Single
JWT Shanghai – Samsonite “Heaven & Hell”
Out of Home – Transit & Outdoor
JWT Shanghai – Samsonite “Heaven & Hell”
Magazines – Full page or Spreads
JWT Shanghai – Samsonite “Heaven & Hell”
Newspapers – Small Space Print – Single
Saatchi & Saatchi China – Ariel Big Stain
Branded Content – Games
Saatchi & Saatchi China – Ariel Big Stain
Out of Home Digital/Electronic
SINGAPORE
BBDO Proximity Singapore – Traffick Lights Facades
Public Service Newspapers or Magazines Campaign
Grey Group Singapore – 3M India Pets
Collateral – POP and Instore – Campaign
Grey Group Singapore – 3M India Dog
Collateral – Posters – Single
Grey Group Singapore – 3M India Pets
Newspapers – Campaign
Grey Group Singapore – 3M India Dog
Newspapers – Single
Grey Group Singapore- 3M India Cat
Newspapers – Single
DDB Singapore – 3M Singapore Find your Way
Collateral Posters – Campaign
DDB Singapore – 3M Singapore Find your Way
Newspapers Full Page or Spread – Campaign
DDB Singapore – 3M Technologies Nails
Newspapers Full Page or Spread – Single
Kinetic Singapore – Fox International Channels “A-Z of Endangered Wildlife”
Public Service – Newspapers or Magazine – Single
Lowe Singapore – Samroc Paint & Hardware “Language of Colour”
Radio Campaign
Lowe Singapore – Samroc Paint & Hardware “Language of Colour”
Radio Single
Lowe Singapore – AWARE “Stop the Cycle”
Public Service Outdoor & Posters – Campaign
Publicis Singapore – DIY Living “Instant Furniture”
Magazine – Full Page or Spreads – Campaign
THE PHILIPPINES
Ace Saatchi & Saatchi Manila – P&G Fassion Laundry
Innovation in Advertising – Single or Campaign
Ace Saatchi & Saatchi Manila – P&G Fassion Laundry
Collateral POP and In-store – Single
BBDO Guerrero Manila – FedEx Rectangle Box
Collateral – Posters Single
Leo Burnett Manila – WWF Philippines “Sea Creatures”
Public Service – Newspapers or Magazine – Campaign
TBWA Santiago Mangada Puno Manila – Energizer Philippines “Gift of Life”
Branded Content – Online
TBWA Santiago Mangada Puno Manila – Energizer Philippines “Gift of Life”
Non Broadcast – Online
THAILAND
Creative Juice Bangkok – MMP Fish/Chicken/Pork
Newspaper Full Page or Spread Campaign
Creative Juice Bangkok – MMP Pork
Newspaper Full Page or Spread Single
Y&R Thailand – Mai Tan Co. – Pet
Radio – Single
Y&R Thailand – Mai Tan Co. – Killer Bees
Radio – Single
Y&R Thailand – Mai Tan Co. – Bully
Radio – Single
Y&R Thailand – Mai Tan Co. – Asteroid
Radio – Single
JAPAN
Dentsu Tokyo – Toshiba “With 10 years of Life”
Out of Home Billboards
Dentsu Tokyo – Toshiba “With 10 years of Life”
Television – Over 60 seconds
Drill Inc Tokyo – NTT Docomo “Xylophone”
Non-Broadcast – Online
Drill Inc Tokyo – NTT Docomo “Xylophone”
Television – Over 60 Seconds
Hakuhodo Kettle – Google “Memories for the Future”
Innovation in Advertising – Single or Campaign
VIETNAM
JWT Vietnam United Pharma “Killer Sneeze”
Collateral Posters Campaign
O&M Vietnam – Tamiya Campaign
Magazines – Full Page or Spreads – Campaign
HONG KONG
O&M Hong Kong – Beijing Sports Radio “Tennis”
Magazines – Full Page or Spreads – Single
O&M Hong Kong – Beijing Sports Radio “Boxing”
Magazines – Full Page or Spreads – Single
KOREA
Cheil Worldwide Korea – S-Oil Here Balloon
Experiential Advertising – Installations
Cheil Worldwide Korea – S-Oil Here Balloon
Out of Home – Transit & Outdoor
2 Comments
interesting
some that are scams are still appearing on the shortlist.
will the jury demand media documentation to determine authenticity?
that’s where the secret lies..
Where is Taiwan?