Vita Marie biscuits keep your heart healthy
April 16 2012, 9:27 am | | No Comments
The progressive Indian woman does so much in her busy day that she’s left with little time to take care of herself and her heart. With the new heart friendly biscuit, Lowe Lintas and Partners Mumbai found a way of introducing a healthy habit into her day.
This film shows a woman photographer experiencing happy and sad moments and all the pressures her heart goes through each day with a simple way to take care of her heart – by dipping a Vita Marie Honey Oats in her tea.
Credits – Creatives: Arun Iyer, Rajesh Ramaswamy, Abhijit Ghosh, Adarsh Atal, Prasad Baggi, Nitin Pai. Business: Ayyappan Raj, Neha Bajaj, Radhika Arya. Planning: Vikram Satyanath, Anoop Menon, Aashrai Sarin. Production House: Equinox Production. Director: Deb Medhekar.