JWT Shanghai pick up three Yellow Pencils at D&AD for Samsonite ‘Heaven & Hell’

In a major result for the agency the highly lauded Samsonite ‘Heaven & Hell’ print work last night picked up three Yellow Pencils at D&AD – the world’s toughest award show.

JWT Shanghai, along with BETC Euro  RSCG Paris were the two top performers at D&AD which this year saw 66 Yellow Pencils awarded.

In total China and Japan netted four Yellow Pencils each, Australia three and Malaysia picked up one.

Winners were:

• JWT Shanghai – Samsonite ‘Heaven & Hell’ – Press Advertising.
• JWT Shanghai – Samsonite ‘Heaven & Hell – Poster Advertising.
• JWT Shanghai – Samsonite ‘Heaven & Hell – Art Direction for Press.
• Leo Burnett Shanghai – QingCongQuan Training Center – ‘The Distance between Mother and Child’ – Installations.
• Ogilvy & Mather Malaysia – Lego Singapore – Posters (Graphic Design).
• Nippon Design Centre Japan – 100 Graphics of Anatomy Chart – Catalogues & Brochures.
• Dentsu Tokyo – Dots Now – Websites.
• Dentsu Tokyo – Connecting Lifelines – Digital Design.
• Euphrates Japan – 2355-ID – TV Promotions & Programme Junctions.

Tim Lindsay, CEO of D&AD said, “First I’d like to thank the almost 200 judges who took part judging thousands of pieces of work this year. They have once again helped to make this the awards ‘for creatives, judged by creatives’.

“Across the board, D&AD has once again reflected the changing shape of our industry. The craft skills of making great pieces of graphic design, illustration, direct and TV and Cinema are as strong as ever.

“However, we’ve seen the tectonic shifts at play as juries in Typography, Writing for Design and Writing for Advertising commented that talent has moved out of these craft areas, attracted by emergent media in digital and mobile, where awards for these craft skills have had a strong year.”

Download the summary list (1 page) of Yellow Pencil winners here.