Ogilvy Shanghai highlights innovations inspired by nature’s most basic elements for Philips

Ogilvy & Mather Advertising Shanghai has rolled out a series of TVCs for Philips China as the first phase of its Greater China branding campaign. The series consists of four TV commercials that illustrate how Philips’ innovative health and well-being products incorporate natural elements such as air, temperature, space and light to improve and simplify people’s daily lives.

VIEW SPOT 1,

VIEW SPOT 2.

The spots show Chinese consumers how Philips integrates natural elements such as air into meaningful innovations that range from the AirFloss (an oral hygiene product that uses new-to-the-world microburst air technology to clean between teeth) to the AirFryer (a kitchen appliance that makes tasty fried food with little to no oil).  One TVC demonstrates how a Philips rice cooker and ActiveCare hairdryer (the only dryer in the market that uses sensor technology to prevent overheating and overdrying) can manipulate temperature to create products that simplify busy routines and mundane chores.

Francis Wee, Executive Creative Director of O&M Advertising Shanghai, said, “What we hope to do with the creative is to show modern Chinese consumers how innovative the Philips brand is.  As urban consumers become increasingly desensitized to their natural surroundings and take simple things for granted, it’s exciting when they realize that Philips integrates nature’s most basic elements into cutting edge, technologically advanced products that can improve and simplify their lives in ways that they likely have not imagined.”

Credits – Chief Creative Officer: Graham Fink. Executive Creative Director: Francis Wee. Creative Director: Thomas Zhu. Art Directors: Haibo Huang, Phoebe Liao, Jian Wang. Copywriters: Thomas Zhu, Joe Wu. Agency Producer: Aywei Wong. Planning: Edward Bell, Jenny Gao. Accounts: Yong Yuan, Judy Ang, Fish Ji, Tracy Cao, Cynthia Zhou. Production House: P.I.G. Production.