Leo Burnett Hong Kong break down the wall

Leo Burnett Hong Kong have created a campaign for Orbis, which is marking its 30th year of fighting preventable blindness. Even after all this time, 39 million blind people are still trapped behind a wall of darkness.

To mark the 30th anniversary Leo Burnett wanted to get people to break down the wall of darkness which is holding so many people hostage – just like another historic moment, when the East and West Germans tore down the Berlin wall.

They created a huge dark wall across cyberspace, covered by graffiti depicting blindness-related stories of pain and sorrow. Anyone can help to tear it down by picking up a hammer and choosing a piece to break off. And for a donation, you can get the actual physical piece of the wall that you broke – just like the Berlin Wall.

Credits – Executive Creative Director: Connie Lo. Deputy Executive Creative Director: Brian Ma. Creative Directors: Alfred Wong, Wen Louie. Art Directors: Brian Ma, Kenny Ip, Leo Yeung. Copywriters: Alfred Wong, Wen Louie, Arnold Au. Agency Producer: Kelvin Ngai. Digital Consultant: Kennedy Pang. Web Developer: Kit Man. Illustrator: Prodip Leung. Photographer: Kaon Chan. Digital Imaging: Kim Ho.