Sompat Trisadikun moves up to the role of Chief Creative Officer at Leo Burnett Thailand
Leo Burnett Thailand has promoted Sompat Trisadikun to Chief Creative Officer. In his new role, Trisadikun (pictured left), one of the most awarded and reputable creative leaders in Thailand, has been tasked with the mandate to strengthen the agency’s creative product as a holistic communications solutions provider rooted in digital.
The promotion dovetails a successful year for the agency, both creatively and business-wise. Leo Burnett was named Agency of the Year at the leading Thai award show, Adman 2011, a first for the agency since the show was launched in 2004; and achieving impressive business growth for the agency through high profile wins including Singha beer’s global partnership project with Manchester United and 100pipers.
Commenting on the promotion, Songkran Sethesompobe, Chief Executive Officer, Leo Burnett Thailand said, ” Throughout his nine years with Leo Burnett, Sompat has been a key player who tirelessly demonstrates his passion for delivering great work to clients, contributed greatly to driving the growth of the agency and is a great source of inspiration for the people in the agency. It is equally significant for us to be able to support the progression of Sompat’s career within the agency, a testament to the value we place on our talents. In his new role as chief creative officer, he will lead, manage and direct every creative unit within the Leo Burnett Group, to strengthen our creative product and reputation of the agency as a holistic communications solution provider with digital at its core. He will be a key partner to me as we take the agency to the next level of success, evolving it to be ready to take on the opportunities and challenges of our business tomorrow.”
Trisadikun played a key role in setting the creative guidelines that have helped position the agency in a prominent position on both on a local and international level.
Some of his key industry involvements and contributions include his role as the president of Bangkok Art Directors’ Association and Chairman of judging panel of Adman Thailand, and serving as a juror at Cannes Lions, London International Awards, New York Festival International Advertising, Awards Australia, and AdFest, amongst others.
He has won a number of international and domestic awards including 2 Gold, Silver and 3 Bronze at Cannes, a Silver Nomination at D&AD, 9 Gold at London International Awards, Gold, Silver, Bronze at Clio Awards, Best Of Show at AdFest, Best Of Show at Adman, Best Of Show BAD Awards, Spikes Asia and Andy Awards. Last year, he led The Leo Burnett Group Thailand to win the prestigious Agency of the Year award at adman 2011 and brought back the first ever Cyber Lion for Thailand from Cannes Lion Festival.
Trisadikun said, “While it is no longer new news that digital is a big part of our lives, as an industry, I feel that there is still a fair bit of catch up for us to keep up and stay ahead of the development in order to be more effective in our work. At Leo Burnett, we have been developing and preparing ourselves over the past few years to evolve into the future, with a concept of free form creative solution to our clients that is holistic and media-neutral, with digital at its heart. I think we now have the right structure and team as well as the ambition and the confidence to take this to another level with our clients.”