After the floods Canon use sandbag art posters to help build back Thailand’s fighting spirit
May 8 2012, 10:24 am | | 2 Comments
Thailand recently suffered a huge flooding natural disaster. After the flood water subsided Canon, through Leo Burnett Bangkok, utilised some of the sandbags in a unique way to bolster the spirits of people in Bangkok.
Credits – Executive Creative Directors: Sompat Trisadikun, Keeratie Chaimoungkalo. Deputy Creative Director: Sanpathit Tavijaroen. Copywriters: Puttipong Pattanapongsagorn, Fuad Ahmad. Art Directors: Sanpathit Tavijaroen, Sompat Trisadikun, Park Wannasiri. Agency Producers: Rungrudee Chinpratan, Jirateep Sangsuwan.
2 Comments
Powerful, profound and the best demonstration of how a good idea can be used to connect with people.
Yeah Salute, just like how TBWA New Zealand used real blood to draw portraits of the All-Blacks for Adidas a few years ago.