Ogilvy Malaysia and JWT Shanghai snare 2 Gold Pencils at One Show; Gold also to Grey Shanghai
Ogilvy & Mather Malaysia and JWT Shanghai picked up two Gold Pencils each at The 2012 One Show Awards. Their success came for their already multi-awarded Samsonite and Pictionary work. O&M Malaysia also picked up 3 Silver awards – two for their Lego outdoor campaign and one for Pictionary.
A Gold pencil was also awarded to Grey Group Shanghai for World Kitchen “Vending Machine”.
Asia’s share of pencils included 5 Gold, 5 Silver and 5 Bronze. A total of 115 Gold, Silver and Bronze Pencils were awarded, representing 26 different countries, with “Best of Show” honors going to Mother New York for its innovative “Little Marina” campaign created for Target.
“Not only did fashionista and blogger ‘Little Marina’ play a key role in the conversation during New York Fashion Week, she became the talk of the town,”” said Kevin Swanepoel, President at The One Club. “It’s no surprise that Mother New York’s Target campaign remains the talk of our creative industry with its ‘Best in Show’ honors.”
K-Swiss was named Client of the Year for its work featuring the character Kenny Powers from the HBO series, Eastbound and Down. The integrated campaign, created by 72andSunny in Los Angeles, centers around a short film titled “MFCEO” depicting Powers as the new CEO of K-Swiss with appearances by Dallas Maverick’s owner Mark Cuban and director Michael Bay.
Other Gold Pencil winners include David and Goliath’s “Drive the Dream” for Kia Motors, Old Spice “Smell is Power” by Wieden+Kennedy in Portland, Canal+ “The Bear” by BETC Euro RSCG in Paris and “Dips Desperado” for Doritos by AMV BBDO in London.
Top Pencil winners in this year’s One Show by country:
43 – United States (14 Gold, 11 Silver, 18 Bronze)
10 – Germany (6 Gold, 2 Silver, 2 Bronze)
9 – United Kingdom (2 Gold, 4 Silver, 3 Bronze)
8 – Malaysia (2 Gold, 4 Silver, 2 Bronze)
5 – Canada (2 Silver, 3 Bronze)
5 – Argentina (1 Silver, 4 Bronze)
4 – China (3 Gold, 1 Bronze)
Top Pencil winners in this year’s One Show by agency:
6 – Wieden+Kennedy/Portland (3 Gold, 2 Silver, 1 Bronze)
5 – 72and Sunny/Los Angeles (4 Gold, 1 Bronze)
5 – Ogilvy Malaysia/Kuala Lumpur (2 Gold, 3 Silver)
3 – AMV BBDO/London (2 Gold, 1 Silver)
3 – BBDO/New York (2 Gold, 1 Bronze)
3 – JWT/Shanghai (2 Gold, 1 Bronze)
In addition, the Green Pencil, which is awarded to the most environmentally conscious work of the year, went to Droga5 for its “Windmade” logo for Vestas. The icon is the world’s first that highlights products manufactured using wind energy
Produced annually by The One Club, the world’s foremost nonprofit organization whose mission is to champion excellence in advertising, the 2012 One Show awards competition received nearly 20,000 entry pieces from 64 countries around the world. A complete list of winners can be found atoneclub.org. In addition, Pencil winners will be featured in the commemorative One Show Annual, to be released later this year.
Gold Pencil
Magazines
Samsonite
Heaven and Hell
JWT Shanghai
Gold Pencil
Colateral Posters
Samsonite
Heaven and Hell
JWT Shanghai
Gold Pencil
Colateral Posters – Campaign
Mattel – Pictionary
Quick Draw Wins Campaign
O&M Malaysia
Gold Pencil
Colateral Posters – Single
Mattel – Pictionary
Wrestler
O&M Malaysia
Gold Pencil
Out of Home installations
World Kitchen – Corelle
Grey Group Shanghai
Silver Pencil
Newspapers – Campaign
3M – Post it Notes
DDB Singapore
Silver Pencil
Out of Home – Single
Lego
Caterpillar
O&M Malaysia
Silver Pencil
Out of Home – Campaign
O&M Malaysia
Silver Pencil
Posters – Campaign
Penguin Audio Books
Pied Piper, Wizard of Oz, Jungle Book
Y&R Malaysia
Silver Pencil
Colateral Posters – Single
Mattel – Pictionary
T-Rex
O&M Malaysia
Bronze Pencil
POP and Instore – Single
P&G
Fashion Laundry
Ace Saatchi & Saatchi Manila
Bronze Pencil
POP and Instore – Campaign
Anta
Shoebox installation
JWT Shanghai
Bronze Pencil
Radio – Single
Mai Tan
Killer Bees
Y&R Bangkok
Bronze Pencil
Radio – Public Service – Single
Fly FM
Rewind
Bates Malaysia
Bronze Pencil
Radio – Public Service – Campaign
BFM Media
Anytime
McCann Erickson Malaysia
4 Comments
When u look at how hard W&K and 72&Sunny must work for their pencils its a shame that some agencies just needs to think of some random idea, get a clients letter and come runnerup to both of them.
Malaysia Boleh
This is nothing. Wait until next month in Cannes with TK Meng as double jury preso. I honestly can’t wait to see what Ogilvy gets away with this year.
Seriously, a print ad for a board game??