Billboard lets the boys from Brazil create their own mpee3 with AlmapBBDO’s Guitar Pee idea
May 17 2012, 10:32 am | | 2 Comments
The Guitar Pee is a mix between men’s urinal and an electric guitar, allowing guys to create unique solos while emptying their bladder. After they are done, each guitarist can listen and download his recent-released “mpee3” by accessing the Guitar Pee Gallery via mobile.
The Guitar Pee, created for Billboard Brazil by AlmapBBDO Sao Paulo, has toured several bars in São Paulo, registering over 1,500 unique guitar solos (and counting). But more than this, it has proved that music does come from everywhere.
2 Comments
i dont care that this is probably fake. it’s fucking great.
Done for Cannes, but really should be taken up and extended even beyond South America, maybe up to the US or elsewhere. Very on point for both the brand and target market. Should get some recognition next month, I would guess.