Hotwheels are so fast and hard to find
May 19 2012, 11:59 am | | 5 Comments
Ogilvy & Mather Mumbai promote Hotwheels Vintage Collection.
Credits – National Creative Directors: Abhijit Avasthi. Rajiv Rao. Group Creative Director: Sukesh Kumar Nayak. Art Director: Pratheeb Ravi, Vinit Sanghvi, Swaroop Sankar. Copywriter: Sukesh Kumar Nayak. Producers: Emily Ho, Eric Gan (Studio 31). Photographer: Sean Eng (Studio 31). Digital Imaging: Studio 31.
5 Comments
We get it. It’s under something because you’re not good at playing it. You’re adults, you shouldn’t be outsmarted by a child’s toy. You should be doing adult things like taking a nice walk, reading a book or preparing a nice meal for a loved one.
This should be a campaign for the importance of education. Never let a toy car get one over on you.
Yes, the Hot Wheels product range is expanding. So we ran three ads? Double page spreads? Really? Other than a client letter, who rarely knows what’s going on every summer in Cannes, where did this run? Why do we keep promoting this stuff here? Press releasing is now the new ground to make these things legit. First it was just paying for the production and running it once. Now PR is briefed and pushing it all over to make it seem real. So well done Ogilvy comms. We really need to do better as an industry. We really lost the plot. We were hoping to wiggle out of the scam thing with digital integrated but from the looks of all the ‘films’ we just got better at telling a bigger lie. Congrats to the agencies still pushing it for the real work that ends up on TV and the papers. The non-scamming troupers inside these agencies that get zero recognition from the ECD/CCOs. These poor chaps only get hassled to do more scams for awards when they are trying like hell to concentrate on the real briefs. Good people there, but are badly used. I hope the media stops falling for this. We have enough co-conspirators don’t we.
Damn you guys…now my grandpops wants one.
If the agency is gonna go the whole nine yards for awards, it pays to assume that they would put their best foot forward.
Work so bad, and ideas so shockingly thin shouldn’t even be created in the first place.
Let alone, promoted with credits of all who participated.
Hotwheels. Advertiser of the year, along with Scrabble.