DDB Group Singapore hires Ken Choo as new Creative Director for Tribal DDB
DDB Group has named Ken Choo as Creative Director of Tribal DDB. Ken has had a highly awarded career spanning over 10 years with agencies like Kinetic Interactive, Kilo Studiosand, most recently, BBH.
Choo (left) will work closely with Jeff Cheong, ECD and Head of Tribal DDB, Singapore and report to Joji Jacob, Group Executive Creative Director of DDB Group.
“I’ve been looking to be a part of an agency which appreciates 360 campaign work, merging traditional advertising with the outreach of interactive engagement. DDB, with their work, has great appreciation of such thought and seemed like the perfect fit for me. I’m very happy and excited to be a part of DDB, and I look forward to bringing an integrated understanding to the table.” said Choo.
“Ken is a truly integrated and ‘T-shaped’ creative, with knowledge of all media and deep specialisation in digital. He gets digital, but more importantly he also gets ideas, people and story-telling. Ken will work closely with all our creative directors and group heads in raising our integrated game.” said Jacob.
2 Comments
Well deserved. All the best, Ken.
Very best of luck, Ken, in your new role.
I don’t know you personally, but your uncanny resemblance to the titular hero of “Ichi The Killer” by Takashi Miike fills me with hope that your razor-tipped shoes will make short work of meaningless jargon like “T-shaped creative”. You go, bro!