Showcasing the winners from the MediaCorp Young Creatives Competition in Singapore
Updated Story: MediaCorp has provided Campaign Brief with the winning work from the MediaCorp Young Creatives Competition 2012.
Teams from DDB Singapore (Kenneth Chia and Jovan Peh) and TBWA Singapore (James Holman and Nuno Pestana Teixeira) won out in the Film and Print categories, respectively.
The two winning teams, courtesy of official partner Association of Accredited Advertising Agents Singapore and sponsors Eurokars Habitat Pte Ltd and Systema (Lion Corporation (S) Pte Ltd), will fly to France next month to represent Singapore in the Cannes Young Lions Competition at the Cannes Lions International Festival of Creativity 2012. The winning team from the print category will also represent Singapore in the Young Spikes Integrated Competition at Spikes Asia 2012.
Participating teams had 48 hours after receiving the brief to complete their entries – a short film for the film category, or a print ad for the print category, using official content sponsor Getty Images’ extensive range of creative imagery, footage and music content. The brief was given by Mercy Relief, an independent non-governmental humanitarian charity established in response to the human tragedies in Asia. Its aid programmes include providing timely and effective assistance to disaster-stricken communities; and longer-term development projects to uplift the lives of the impoverished and disadvantaged, focusing on water & sanitation, shelter, sustainable livelihoods, healthcare and education.
Hassan Ahmad, Chief Executive of Mercy Relief, says, “The MediaCorp Young Creatives Competition was a fresh platform for us to be exposed to new and stimulating ideas which would help the organisation to better connect with the public to enhance the awareness on serious regional humanitarian issues including the plights of the distressed, displaced and disadvantaged. Creative messaging is key to effective communications. Advertising agencies can offer their design prowess to support non-governmental organisations to present their causes in more fascinating and excitable fashions.”
Corinne Woels, Sales Director for Getty Images, comments, “The team at Getty Images Singapore is delighted to partner with MediaCorp Young Creatives Competition for the first time. It is a rewarding experience to see some of the best young creatives from around the country use Getty Images’ broad range of local content to produce fresh and innovative work, and this year’s entries have both inspired and surprised us.”
The judging panel was chaired by Tay Guan Hin, Regional Executive Creative Director of JWT Asia and included Ali Shabaz, Chief Creative Officer of Grey Group Singapore, Indonesia and Thailand; Calvin Soh, former Chief Creative Officer of Publicis Singapore; Chris Chiu, Founder and Chief Creative Officer of Ren Partnership; Steve Back, Chief Creative Officer of Ogilvy & Mather Singapore; Thomas Yang, creative director of DDB Singapore and Goh Wee Kim, creative director of BBDO Singapore.
Tay Guan Hin said: “Winning a Young Creative Award in Cannes is not any easier than winning a Lion statuette. We had to make sure the final winners who represent Singapore will have a strong chance to win. The winning work had to meet a few criteria. Was it insightful? Was it fresh and not obvious? Was it simple yet engaging? Although the brief wasn’t easy, we strongly felt that the topic was relevant in today’s climate. It was a unanimous decision for the judges as the winners stood out.”
Top three teams for MediaCorp Young Creatives Competition 2012 (Print category):
Winner: James Holman and Nuno Pestana Teixeira from TBWA\Singapore
1st runner-up: Colin Koh and Lydia Anita from Leo Burnett Singapore
2nd runner-up: Shivram Gopinath and Clarinta Subrata from DDB Singapore
Top three teams for MediaCorp Young Creatives Competition 2012 (Film category):
Winner: Kenneth Chia and Jovan Peh from DDB Singapore
VIEW THE WINNER: DDB_Team.mp4
1st runner-up: Jelise Chung and Malvika Menon from DDB Singapore
VIEW THE 1st RUNNER UP: DDB_Runner up.mp4
2nd runner-up: Boo Wei Yi and Shum Qi Hao from Grey Group Singapore
VIEW THE 2nd RUNNER UP: MercyRelief-HumanNature.mpg
5 Comments
Good print work. And you should try to reformat the second runners’s up video so it can be uploaded, editor.
I thought the 1st Runner Up film idea was way more powerful and engaging than the winner the judges chose.
But the print winner was well deserved.
Impressed by the overall quality of thinking. Bodes well for Singapore
Both winners well deserved. The first runner up film was nicely executed too.
The comments seem to be coming from the 1st runner up themselves…
The winning print is a classic copywriters ad…kudos to the art guy for not fucking it up.