Anindya Banerjee elevated to Branch Head at Scarecrow Communications Delhi

Scarecrow Communications has appointed Anindya ‘Andy’ Banerjee (pictured) as Branch Head. Banerjee, who is currently serving as Executive Creative Director and Creative Head of the Delhi office, will take over his additional responsibilities in June.

This continues a recent trend of creative professionals assuming roles that were traditionally seen as the domain of suits.

Says Raghu Bhat, Founder Director, Scarecrow, “Andy’s contribution to the growth of Scarecrow Delhi deserves more than lip service. Andy believes in Scarecrow as much as Scarecrow believes in him. We are merely  unleashing Andy’s potential through timely empowerment.”

Manish Bhatt, Founder Director, Scarecrow added, “Andy is the ‘face’ of Scarecrow Delhi; he was already playing this role. All we are doing here is recognizing it and giving it a nomenclature. We are giving him due liberty and power to the role he was playing by default. And wishing him to attract great brands and great talent.”

Says Arunava (Joy) Sengupta, “As we move to the next phase of our growth in Delhi, we needed a captain, and to all of us there was no better candidate than Andy. I am sure he will lead us well in our journey in Delhi market.”

Scarecrow is one of India’s fastest growing agencies with clients such as Reliance Digital, Anchor Panasonic, DNA, Religare, Future Capital, Viacom 18, Rupa, Core and Quikr. Scarecrow Delhi, based in Modi Mills, Okhla handles brands such as Eristoff, Pentair, DLF and MVL Mobiles.