Everywhere in the world is only an inch away

Vodafone via Ogilvy & Mather Mumbai sent a ruler to its customers. However all the inch marks were replaced with famous landmarks from across the world, indicating that with their lower international calling rates nothing is far away.

Credits – National Creative Director: Rajiv Rao. National Creative Director: Abhijit Avasthi. Group Creative Directors: Kainaz Karmakar, Harshad Rajadhyaksha. Art Director: Vishakha Modak. Copywriter: Kainaz Karmakar. Illustrator: Vishakha Modak.