JWT Vietnam lands digital win for Unilever

JWT Vietnam has been tasked with the digital responsibilities for Unilever Vietnam’s key brands in hair care, skin cleansing and laundry categories.

The agency won the assignments after an exhaustive review process initiated by Unilever to step up their digital presence in Vietnam. JWT is also Unilever’s global creative agency on multiple brands.

“Digital is increasingly becoming a key engagement tool for our brands and we want to ensure that we have the best partners working for us,” said An Bellemans, Unilever Vietnam’s VP for Beauty and Media, who headed the review committee.

Vietnam has one of the fastest growing internet usages in Southeast Asia, and is the fourth highest in terms of internet penetration. Online advertising expenditure in this country continues to grow with increasing traction from consumers. Given the country’s predominantly young population, markedly high literacy rates and a matching penchant for technology, digital has become a key channel of choice for leading consumer marketing companies.

This win reflects JWT Vietnam’s enhanced focus on digital in Vietnam. “Our renewed offering is all about brand building with consumer-centric digital specialism at the core, using a number of our global and local group assets in digital,” said Saby Mishra, CEO of JWT.

“As Unilever’s partner we are excited about this win because it challenges us to think in new, interesting ways about these brands – to unlock local market growth, think platforms, not just a commercial or a campaign.”