JWT appoints Melissa Crucillo as Manila CEO

Melissa Crucillo has been appointed CEO at JWT Manila.

Crucillo, who will start her role on August 15, joins JWT from OgilvyOne Philippines, where she serves as managing director for three years. Prior to her role with OgilvyOne, Crucillo was Country Marketing Manager for the Philippines, and later South East Asia Category Business Lead, for Nike.

She has also also worked for Levi’s Philippines, BBDO and Saatchi and Saatchi.

“I am delighted to welcome Melissa on board as our new Manila CEO. She has what it takes, both personally and professionally, to guide our team in this key, leadership role,” said Michael Maedel, President, JWT Asia Pacific. “We all look forward to working with her.”

Crucillo’s strong industry background, and her digital experience, complements JWT Manila’s management team, which includes Miriam Pangan, Client Services Director, David Ferrer, Executive Creative Director, Jeff Sulit, Chief Finance Officer and Executive Planning Director, Pam Garcia.

“Meli is a close friend and a great talent and she has earned this step up to run one of our sister companies,” said David Mayo President Ogilvy ASEAN. “Of course we will miss her greatly but this is a good opportunity for her and she will remain a part of our extended family. We wish her well and I know she will succeed.”