Asia’s Cannes Contenders – JWT Indonesia

June 7 2012, 5:06 pm | BY Lynchy | No Comments

Campaign Brief Asia is asking agency networks to nominate some of their best chances at this year’s Cannes Lions. Over the next two weeks in the lead up to the Festival we will be showcasing the work we hope will impress the judges. Here’s a couple more from JWT Indonesia to add to the network’s previous contenders.

Neck.jpgPerwatusi – Osteocessories

In Indonesia, 2 out of 5 women develop osteoporosis. However the disease is considered an ugly topic, no woman wants to talk about it. Perwatusi wants to spark a discussion among young women to increase awareness on how to prevent osteoporosis and keep the conversation going.

Cycle.jpgWWF – Cycle for Life

All the wonderful things in the world start to live as the bike being pedal. Then trees start to grow and little happy girl happily skipping with a rope. On the next sequence we see the series of animal playing lively in their habitat. The copy says “cycle for life” and then closes with WWF logo.